In a 1995 study by Fazio et al., subjects were presented with a picture of black and white faces. Either a positive or negative adjective followed the face. The task of the subject was to report whether the adjective was positive or negative. From their findings, the authors concluded that:

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The study by Fazio et al. found that implicit measures of racism, such as reaction times to adjectives following faces, did not always align with explicit measures, such as self-reported attitudes.

In a 1995 Study by Fazio Et Al