My sister is in sales. She will often tell a customer "I know the competitor will tell you that they offer the best prices. They do, but they also offer the lowest quality of product." She is using the persuasion technique of:

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Quizplus · Accepted Answer

Attitude inoculation is a persuasion technique that involves exposing someone to a weakened version of a persuasive message in order to build up their resistance to it. In this case, the sister is using attitude inoculation by telling the customer that the competitor will offer the best prices, but that they also offer the lowest quality of product. This is a weakened version of the competitor's message, and it is designed to build up the customer's resistance to it.

My Sister Is in Sales