Some theorists argued that motivation is not necessary to reduce cognitive dissonance. For that reason, the self-perception theory was developed, which is derived from:

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Self-perception theory, developed by Daryl Bem, is derived from behaviorism. It suggests that people infer their attitudes and emotions by observing their own behavior, similar to how external observers would, rather than being driven by internal motivations or cognitive dissonance.

Some Theorists Argued That Motivation Is Not Necessary to Reduce