The first step in determining the minimum customer size on which the sales force should call is to calculate the:

Question

Quizplus · Accepted Answer

To determine the minimum customer size on which the sales force should call, it is important to calculate the cost per sales call. This will help the company maximize the productivity of the sales force while minimizing costs associated with sales calls. By determining the cost per sales call, the company can set a threshold for the minimum customer size on which the sales force should call to ensure that the cost per sale is within an acceptable range.

The First Step in Determining the Minimum Customer Size on Which