A Technical buyer influence's primary focus in the purchasing process is on product or service specifications.

Question

Quizplus · Accepted Answer

Technical buyers are typically responsible for evaluating and selecting products and services based on their technical specifications, features, and performance. Therefore, their primary focus in the purchasing process is on analyzing and comparing various products or services based on their technical specifications to ensure that they meet the requirements and needs of the organization.

A Technical Buyer Influence's Primary Focus in the Purchasing Process