When selling to an economic buying influence such as a chief executive officer, salespeople are likely to do which of the following?

Question

Quizplus · Accepted Answer

When selling to an economic buying influence like a chief executive officer, salespeople focus on aspects that directly impact the organization's bottom line and competitive positioning. This includes emphasizing the financial consequences of the contract, discussing improvements in competitive position, and explaining how corporate-wide contracts can reduce costs per unit.

When Selling to an Economic Buying Influence Such as a Chief