Compared to less successful salespeople, very successful salespeople are more likely to use referrals from present customers to identify prospects.

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According to research, very successful salespeople are more likely to use referrals from present customers to identify prospects. This is because referrals increase the likelihood of a successful sale, as they come with a built-in level of trust and credibility.

Compared to Less Successful Salespeople, Very Successful Salespeople Are More