Most door-to-door direct marketing firms use which sales presentation process?
A) standardized presentation
B) problem solution
C) needs satisfaction
D) affective response
E) both a and d above

Question

Quizplus · Accepted Answer

Most door-to-door direct marketing firms use a standardized presentation process, in which the salesperson gives a scripted presentation to each potential customer, highlighting the features and benefits of the product or service being sold. This approach helps ensure that key selling points are consistently communicated and that the sales message is delivered clearly and effectively. While other sales presentation processes, such as problem solution and needs satisfaction, may be more appropriate in different contexts, the standardized presentation is often the most effective approach for door-to-door marketing.

Most Door-To-Door Direct Marketing Firms Use Which Sales Presentation Process