One reason more and more companies are establishing strategic account programs is that a select group of customers are accounting for a disproportionately large share of total sales.

Question

Quizplus · Accepted Answer

Strategic account programs are usually established to manage and nurture relationships with important, high-value customers who contribute significantly to a company's revenue. These customers may account for a large share of the company's sales and profitability, hence the need to develop strategies that help retain and deepen these relationships.

One Reason More and More Companies Are Establishing Strategic Account