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J&J Medical Has Over 100 Operating Units Producing Products Such

Question 51

Multiple Choice

J&J Medical has over 100 operating units producing products such as orthopedic implants, pharmaceuticals, and sutures. Based on this information, how is their sales force most likely to be organized?


A) geographically
B) along product lines
C) customer specialization
D) functional specialization
E) both c and d above

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