You have just been promoted to sales manager at your sales consulting firm. One of your first tasks is to re-design the sales training program. You realize that a well-designed sales training program typically begins with:
A) determining the training objectives
B) an analysis of what the sales force needs
C) the development of a job description for the sales position
D) the development of an evaluation system that will provide feedback on the effectiveness of each step of the training process
E) establishing a control group that will not undergo training

Question

Quizplus · Accepted Answer

Before designing a sales training program, it is important to conduct a needs analysis to identify the specific knowledge and skills that the sales force needs to improve their performance. This analysis can include analyzing sales metrics, conducting surveys, and consulting with sales representatives and managers to ensure that the training program is tailored to the specific needs of the organization. A well-designed sales training program should be customized to the needs of the sales force, and the needs analysis is the first step in this process.

You Have Just Been Promoted to Sales Manager at Your