Honor awards appeal to the highest of Maslow's needs, self-actualization, and often produces a standard of performance that salespeople will work to maintain for years.

Question

Quizplus · Accepted Answer

Honor awards recognize individuals for their exceptional performance, which appeals to their need for self-actualization, according to Maslow's hierarchy of needs. This recognition can motivate salespeople to maintain and even exceed their performance levels for years to come. Therefore, the statement is true.

Honor Awards Appeal to the Highest of Maslow's Needs, Self-Actualization