_______________ are more optimistic goals used to stimulate the sales force, whereas _______________ are the maximum share of demand in each product market that a multi-product firm can attain under ideal conditions, and are generally unrealistic objectives.

Question

Quizplus · Accepted Answer

Sales potentials are the maximum share of demand in each product market that a multi-product firm can attain under ideal conditions and are generally unrealistic objectives, while quotas are more optimistic goals used to stimulate the sales force. Therefore, option C is the correct answer.

_______________ Are More Optimistic Goals Used to Stimulate the Sales