According to the text, the qualifications and rewards of an effective sales incentive program should be set with the following objective in mind:

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The objective of an effective sales incentive program should be to motivate the middle 60 percent of the sales force. This ensures that the majority of the sales team is motivated to perform better and achieve their targets. Setting the reward level too high or too low can demotivate the sales force or make the program irrelevant. It's important to strike a balance by offering achievable targets with meaningful rewards to motivate the sales team.

According to the Text, the Qualifications and Rewards of an Effective