For the majority of sales representatives to commit to achieving the level of performance required by a sales contest, the sales manager must communicate that the contest goals are:

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For sales representatives to commit to achieving the level of performance required by a sales contest, the goals must be reasonable and attainable by the average salesperson. This will motivate them to put in the required effort and be more engaged in the contest. Goals that are too complex or unattainable may demotivate salespeople, and they may not participate actively in the contest. Additionally, goals focused on meeting the needs of the customer and financially rewarding can be beneficial but not necessary for motivating sales representatives to participate in a sales contest.

For the Majority of Sales Representatives to Commit to Achieving