In most companies, the sales budgeting process usually begins with an estimate of how much to spend on personal selling.

Question

Quizplus · Accepted Answer

The sales budgeting process typically starts with forecasting sales revenue, not with estimating spending on personal selling. Sales forecasts are used to guide the allocation of resources, including how much to spend on personal selling and other sales activities.

In Most Companies, the Sales Budgeting Process Usually Begins with an Estimate