There is likely to be a high sales carryover when:

Question

Quizplus · Accepted Answer

Strong brand equity can lead to customer loyalty and repeat purchases, which increases the likelihood of sales carryover. When a product is mature, it has already established its customer base and can generate consistent sales over time. While having an identical product to a competitor may lead to some competition, if a brand has strong brand equity, customers may still choose to purchase from that brand. Therefore, only options A and B have a significant impact on sales carryover, leading to the correct answer of D.

There Is Likely to Be a High Sales Carryover When