A product platform is a common technological base to which different features are added, to create a family of products, each targeted at different customers.
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Q3: Concurrent development helps to reduce cycle time
Q4: Concurrent development may be risky by undertaking
Q5: Modularity is the degree to which a
Q6: Although potentially beneficial, modularity can increase your
Q7: A disadvantage of modularity is that is
Q9: A cost associated with product platforms is
Q10: The Kano method describes a statistical tool
Q11: The Kano method differs from conjoint analysis
Q12: Indifferents are those attributes whose lack of
Q13: A positioning concept test presents the product
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