According to the bass diffusion model, if the rate of adoption by innovators was 0.20, and the rate of adoption by imitators was 0.50, the market size is 20 million and the cumulative number of adopters of the product was 10 million, the number of adopters in the year would be 4.5 million.
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Q5: The take-off area or chasm in adoption
Q6: When crossing the chasm, you will need
Q7: A beachhead strategy is usually most appropriate
Q8: One of the reasons why it is
Q9: If there are many innovators and few
Q11: The accuracy of the Bass model is
Q12: The first step in completing the Delphi
Q13: The amount of learning necessary to understand
Q14: When one technology is replaced by another
Q15: One reason why a substitution-based technology strategy
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