What type of marketing strategy involves serving customers in multiple industries at the same time?
A) vertical
B) horizontal
C) integrative
D) specialized

Name: What type of marketing strategy involves serving customers in multiple industries at the same time? A) vertical B) horizontal C) integrative D) specialized
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A horizontal marketing strategy involves serving customers across multiple industries simultaneously, rather than focusing on a single industry or vertical market.

What Type of Marketing Strategy Involves Serving Customers in Multiple