What is the least accurate method of determining the size of the market for new products?
A) diffusion curves
B) Bass model
C) Delphi technique
D) looking up the size of a similar market and using those numbers to estimate the size of the target market

Question

Quizplus · Accepted Answer

Using the size of a similar market to estimate the target market is the least accurate because it assumes that the markets are directly comparable without accounting for differences in consumer behavior, market conditions, and product characteristics.

What Is the Least Accurate Method of Determining the Size