According to the Abernathy-Utterback model, which phase is most favorable for new firms?
A) process
B) product
C) fluid
D) specific

Question

Quizplus · Accepted Answer

The fluid phase is most favorable for new firms because it is characterized by rapid technological change and low barriers to entry. This allows new firms to enter the market and compete with established firms on a more level playing field.

According to the Abernathy-Utterback Model, Which Phase Is Most Favorable