What advantage associated with strategic alliances was General Motors trying to exploit when it formed a strategic alliance with Toyota to develop common ways to make fuel cell and electronic vehicles in the hopes that it would encourage customer adoption of such vehicles?
A) reduce the cost of creating the value chain
B) facilitate learning about new markets and technologies
C) establish technical standards
D) reinforce market power

Question

Quizplus · Accepted Answer

General Motors aimed to establish technical standards by collaborating with Toyota, which would help in setting industry norms and encourage customer adoption of new vehicle technologies.

What Advantage Associated with Strategic Alliances Was General Motors Trying