Hewlett-Packard uses razor-razor blade pricing by selling its printers at a loss to get customers to purchase them and make profits off the sale of ink cartridges.

Question

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Hewlett-Packard employs a razor-razor blade pricing strategy by selling printers at a low price or loss to encourage customers to buy them, and then makes profits from the sale of high-margin ink cartridges.

Hewlett-Packard Uses Razor-Razor Blade Pricing by Selling Its Printers at a Loss