How do complementary products increase a focal products value?
A) because the product is less useful if the complement is not present
B) because the product is less useful if the complement is present
C) because the product is more useful if the complement is not present
D) because the product is more useful if the complement is present

Question

Quizplus · Accepted Answer

Complementary products increase a focal product's value because they enhance its usefulness or functionality when used together, making the focal product more desirable.

How Do Complementary Products Increase a Focal Products Value