T.J. Maxx and Marshalls attempt to gather customer information to enhance targeted marketing inadvertently leading to a loss of customer information to identify thieves and subsequently leading to the alienation of large numbers of customers is an example of which element of technology innovation?
A) technology innovation can lead to adverse consequences
B) technology innovation is an important source of value creation
C) technology innovation has a tremendous economic impact
D) technology innovation is an important source of wealth for individual entrepreneurs and corporate shareholders

Question

Quizplus · Accepted Answer

This scenario illustrates how technology innovation can lead to adverse consequences, as the attempt to gather customer information resulted in a data breach and loss of customer trust.

TJ Maxx and Marshalls Attempt to Gather Customer Information to Enhance