According to Noriaki Kano's classification of customer needs, _____ are the needs that customers say they want.
A) satisfiers
B) dissatisfiers
C) delighters
D) exciters

Question

Quizplus · Accepted Answer

According to Kano's model, satisfiers are the needs that customers express and expect to be fulfilled in a product or service. These needs are typically related to the basic functionality and performance of the product or service and are directly measurable by customers.

According to Noriaki Kano's Classification of Customer Needs, _____ Are