_____ refers to a firm's ability to achieve market superiority over its competitors.

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Competitive advantage refers to a firm's ability to provide better value to its customers, achieved by offering lower prices, better quality, or unique features that differentiate it from its competitors. This creates a certain level of superiority that allows the firm to corner a significant share of the market, while maintaining profitability.

_____ Refers to a Firm's Ability to Achieve Market Superiority