Executives of Credit Suisse practice _____, by which they watch customers, perform typical customer tasks, such as exchanging foreign currency or navigate the firm's own website, and even spend a day in a wheelchair to understand the challenges that disabled customers face.

Question

Quizplus · Accepted Answer

The executives of Credit Suisse practice experience immersion by watching customers, performing typical customer tasks, and spending a day in a wheelchair to understand the challenges that disabled customers face. Experience immersion is a technique used to gain a deep understanding of the customer experience by immersing oneself in their world.

Executives of Credit Suisse Practice _____, by Which They Watch