Brown Company wants to have an advantage over its competitors. To gain this advantage, it must develop a product that is either ________ or of ________ than that of the competition.

Question

Quizplus · Accepted Answer

Brown Company can gain an advantage over its competitors by either providing the product at a lower price with higher quality or maintaining the same price while providing a higher quality product. Since a lower price attracts customers, while higher quality retains them, Option B, lower priced and higher quality, is the best choice for Brown Company to gain the desired advantage.

Brown Company Wants to Have an Advantage Over Its Competitors