Many companies start as niche operations in order to get a foothold against larger competitors and then grow into broader competitors. Enterprise Rent-A-Car began by building a network of neighborhood offices rather than competing with Hertz and Avis in airport locations. Enterprise is now a large car rental company. Which of the following is best supported by the statements above?
A) The best path to long-term growth is to avoid confrontation with larger competitors for as long as possible.
B) It is generally better to confront one established competitor at a time rather than many at once.
C) Even when competing in a niche, a company should act in every respect as if it is targeting every market segment.
D) The car rental industry is the best example for niche companies to consider when evaluating how to grow into prominence.
E) A company's initial goals do not place limits on its long-term success.

Question

Quizplus · Accepted Answer

The example of Enterprise Rent-A-Car demonstrates that starting in a niche market does not limit a company's potential for long-term growth and success, indicating that initial goals are not a cap on future achievements.

Many Companies Start as Niche Operations in Order to Get