Viral marketing can result in ________ when compared to traditional marketing.
A) faster consumer awareness and a wider reach
B) slower consumer awareness and a wider reach
C) quicker consumer awareness and higher costs
D) lower rates of recall and slower consumer awareness
E) lower rates of recall and higher costs

Question

Quizplus · Accepted Answer

Viral marketing leverages social media and word-of-mouth to quickly spread information about a product or service, resulting in faster consumer awareness and a wider reach. This is often more effective than traditional marketing methods which can take more time to reach a large audience.

Viral Marketing Can Result in ________ When Compared to Traditional