With regard to the process of screening possible ideas for a new idea, which of the following is correct?

Question

Quizplus · Accepted Answer

In order to determine the potential success of a new idea, it is important to consider if sales will lead to profits. A new idea that generates sales but not profits may not be sustainable in the long run. While determining customer value and potential for sustained competitive advantage are also important factors to consider, it is possible to assess these at the early stage of the process. Exit costs may not be low even if the idea is not expected to be profitable for a number of years, as there may be sunk costs involved in developing the idea.

With Regard to the Process of Screening Possible Ideas for a New