Marina Corp. wants to "go international," and has already determined that there is international demand for its products. What should the company do next?
A) Determine if their products need to be modified to fit the foreign market
B) Assess the business climate for reaction to foreign products
C) Locate a local business to form a joint venture
D) Conduct market research to determine potential sales
E) Determine what competition would be encountered

Question

Quizplus · Accepted Answer

The next logical step after identifying international demand is to determine if the products need to be modified to meet the standards, preferences, or regulations of the foreign market.