KFC's dishes in China come with a side order of rice and soy milk. This is an example of
A) over-expansion without support for repairing the product.
B) adapting to customer needs.
C) misreading demand for the product.
D) overpricing caused by exchange rate changes.
E) a poor business environment for foreign goods.

Question

Quizplus · Accepted Answer

KFC's decision to serve rice and soy milk with its dishes in China indicates that the company is adapting to customer needs by offering menu items that are culturally familiar and appealing to local tastes. This is a common practice for multinational companies operating in foreign markets, and helps increase customer satisfaction and loyalty.

KFC's Dishes in China Come with a Side Order of Rice