When Manulife Financial entered the Chinese market, it made an agreement with Sinochem, a state-owned trading company. This is an example of
A) a strategic alliance.
B) world product mandating.
C) a licensing arrangement.
D) a branch office.
E) an independent agent.

Question

Quizplus · Accepted Answer

Manulife's agreement with Sinochem, a state-owned company, indicates a strategic alliance as it involves a long-term partnership between two organizations to achieve their mutual objectives in a foreign market.

When Manulife Financial Entered the Chinese Market, It Made an Agreement