Fembooks Bookstore sells books only over the Internet. It has established an excellent reputation for finding out-of-print and hard-to-find books of interest to women. The CEO of Fembooks is considering going global with the business, since it is already established on the Internet. Which of the following statements, if true, would support the president's argument for the global expansion of Fembooks through the Internet?
A) Payment preferences vary from country to country. Europeans prefer using debit cards over using credit cards due to the high rate of credit card theft.
B) Demographic targeting is more easily accomplished on the Internet than in other forms of advertising.
C) The exchange rate for different currencies can be an issue for global businesses. The use of local currency may increase rates of purchase, but presents challenges for exchange and shipping.
D) Advertising and sales laws (and accompanying taxes) vary from country to country.
E) Local import and export laws would need to be researched and followed.

Question

Quizplus · Accepted Answer

Demographic targeting on the Internet allows Fembooks to efficiently reach its specific audience globally, supporting the argument for expansion.

Fembooks Bookstore Sells Books Only Over the Internet