Maple Leaf Foods' plan to increase its earnings by more than 75 percent by 2015 is an example of a(n) ________ plan, while Coca-Cola's plan to increase sales in Europe by building European bottling facilities is an example of ________ planning.

Question

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Maple Leaf Foods' plan is a long-term, overarching plan, which falls under strategic planning, while Coca-Cola's plan is more specific and short-term, falling under tactical planning.

Maple Leaf Foods' Plan to Increase Its Earnings by More