Strategic goals are
A) derived from the environmental analysis.
B) intermediate goals derived directly from a firm's long-term goals.
C) long-term goals derived directly from a firm's mission statement.
D) derived from the organizational analysis.
E) derived from strategic plans.

Question

Quizplus · Accepted Answer

Strategic goals are the long-term goals that are derived directly from a firm's mission statement. They provide direction for the organization and help to align all activities towards the mission. Strategic plans are the action plans designed to achieve these strategic goals. Environmental and organizational analysis are used to inform the development of strategic plans, but they do not directly determine strategic goals. Intermediate goals are the steps that must be taken to achieve strategic goals.

Strategic Goals Are