________ strategy takes place at the level of the business unit or product line and focuses on a firm's competitive position.
A) Business
B) Fundamental
C) Corporate
D) Mission
E) Functional

Question

Quizplus · Accepted Answer

Business strategy focuses on a specific business unit or product line and is concerned with achieving a competitive advantage over rivals within that market. It involves analyzing the industry structure and key success factors, identifying customer needs and preferences, and developing a unique value proposition and competitive positioning that will enable the business to succeed. Corporate strategy, on the other hand, involves decisions about which businesses to enter or exit and how to allocate resources across those businesses. Fundamental, mission, and functional strategies are not directly related to a firm's competitive position in the marketplace.

________ Strategy Takes Place at the Level of the Business