Escalation of commitment means investing more money in a project, but only after it is clear that the project is worthwhile.

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Escalation of commitment refers to a situation where individuals or groups continue to invest resources (such as time, money, or effort) in an activity or project even when that investment is no longer justified, rational, or desirable. This tendency to persist with a failing course of action can be driven by various factors, including sunk costs, cognitive biases, group dynamics, emotional attachment, or reputational concerns. As such, escalation of commitment typically involves increasing investment in a project that has already proven to be unsuccessful or unproductive, rather than waiting until it is clear that the project is worthwhile.

Escalation of Commitment Means Investing More Money in a Project