Because most sales departments and service departments want to be close to their customers, they are usually departmentalized by

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Sales and service departments often want to be close to their customers in order to better understand their needs, develop relationships, and provide prompt support. Departmentalizing by customer or product may not always be relevant or efficient, and functional or process-based structures may not allow for the necessary proximity to customers. Therefore, organizing by geography, such as having regional sales and service teams, can be an effective way to align with customer needs and provide localized support.

Because Most Sales Departments and Service Departments Want to Be