When Maytag gets premium prices for its appliances because they are perceived as offering more advanced features and longer life than competing brands, they are using
A) quality control.
B) quality reliability.
C) quality ownership.
D) quality assurance.
E) performance quality.

Question

Quizplus · Accepted Answer

Performance quality refers to the level of performance a product provides in terms of its features, durability, reliability, and the satisfaction it offers to consumers. Maytag's ability to command premium prices due to the perception of advanced features and longer life directly relates to the performance quality of its appliances.

When Maytag Gets Premium Prices for Its Appliances Because They