Quinn Clothes is a successful business selling fashionable and athletic swimwear. The marketing staff has said that the company's plan to develop and market waterproof perfumes might be hindered by a lack of experience in the perfume field. Which of the following is the best response to that weakness?

Question

Quizplus · Accepted Answer

Hiring a chemist to develop the fragrances would provide the necessary expertise to overcome the lack of experience in the perfume field. Seeking ideas from existing staff or employing new graphic designers is not directly related to overcoming the lack of experience in perfume development. Ensuring that the perfume can be sold in the same retail stores as the swimwear and rethinking the company's promotional approach are important, but not directly related to developing the perfumes themselves.

Quinn Clothes Is a Successful Business Selling Fashionable and Athletic