Which phrase best captures the essence of relationship marketing?
A) Emphasis on quality
B) Emphasis on intensive distribution
C) Emphasis on long-term relationships with customers
D) Emphasis on exclusive distribution
E) Emphasis on profitable operations

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes on building and maintaining long-term relationships with customers, rather than just focusing on a one-time transaction or sale. This can lead to increased customer loyalty, repeat business, and positive word-of-mouth marketing.

Which Phrase Best Captures the Essence of Relationship Marketing