When Toronto-based Fairmont Resort Hotels used data mining to find out what kinds of vacations their customers preferred, and then placed ads where they were more likely to reach those customers, this was an example of
A) consumer relationship management.
B) product differentiation.
C) data warehousing.
D) aggregate marketing.
E) industrial marketing.

Question

Quizplus · Accepted Answer

This is an example of consumer relationship management, as Fairmont Resort Hotels used data mining to better understand their customers' preferences and ultimately improve the customer experience by tailoring their marketing efforts to better reach their target audience.

When Toronto-Based Fairmont Resort Hotels Used Data Mining to Find