The four elements in the marketing mix are
A) advertising, sales promotion, publicity, and public relations.
B) marketing managers, a marketing plan, relationship marketing, and profit.
C) price, place, promotion, and product.
D) profit, price, place, and promotion.
E) demographics, psychographics, geographics, and product use.

Question

Quizplus · Accepted Answer

The four elements in the marketing mix are price, place, promotion, and product. These are the four Ps that a company uses to create and promote its products or services to its target market. Advertising, sales promotion, publicity, and public relations are all part of the promotion mix, which is one of the four elements of the broader marketing mix. While marketing managers, a marketing plan, relationship marketing, and profit are important components of marketing, they are not the four elements specifically referred to as the marketing mix. Demographics, psychographics, geographics, and product use are all ways to segment a target market, but again, they are not the four elements of the marketing mix.

The Four Elements in the Marketing Mix Are