The blue jean market is quite varied, and people wear them for different reasons and for different purposes. There are fashion jeans, work jeans, truck-driving jeans, cowboy jeans, and so on. To serve this market better, many firms practise

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Market segmentation is the best choice because it involves dividing the market into smaller segments with specific needs, characteristics, or behaviours, and then targeting these segments with specialized products and marketing strategies. This approach helps firms to better understand and meet the diverse needs and preferences of different groups of consumers, such as those who wear blue jeans for fashion vs those who wear them for work.

The Blue Jean Market Is Quite Varied, and People Wear