A group of people in Canada buy all Express Yourself fashion products because they feel the clothes relate to their rebel lifestyle. What kind of segmentation would best help you define this group of individuals?
A) Intrinsic segmentation
B) Psychographic segmentation
C) Demographic segmentation
D) Geographic segmentation
E) Product-use variables segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation would best help define this group of individuals, as it focuses on their personality traits, interests, values, and lifestyles. In this case, the group's rebellion and affinity for Express Yourself fashion products are key psychographic factors that define their behavior as consumers.

A Group of People in Canada Buy All Express Yourself