Assume that you went to a shopping mall to determine people's attitudes toward a new peanut butter and pickle flavour ice cream. You would be collecting ________ data.

Question

Quizplus · Accepted Answer

Primary data refers to data collected directly from the source for a specific purpose. In this case, the researcher would be collecting data by surveying or asking people about their attitudes towards the new ice cream flavour. This represents primary data collection as it is being conducted by the researcher themselves for a specific purpose.

Assume That You Went to a Shopping Mall to Determine